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Why Purpose Matters:

At Purpose For Wellness, we believe that real, lasting change happens when your actions align with what truly matters to you—your values.

These values are the guiding principles that give your life meaning.

Whether it’s family, health, connection, or growth. When you live in alignment with your values, you feel more fulfilled, motivated, and in control of your wellness journey.

So why does this work?

Because purpose gives your actions direction, and direction brings clarity and balance to every area of your life.

About Purpose For Wellness

Welcome to Purpose For Wellness, where science meets purpose to create sustainable change in your wellness journey. Born from a passion for helping people align their values with their actions, we empower individuals and organizations to thrive through evidence-based strategies and compassionate guidance.

Our journey began as Behavior Chef, a brand dedicated to reframing relationships with nutrition through behavioral science. Over time, we recognized that wellness is about so much more than food—it’s about aligning your actions with what truly matters to you. This evolution led to the creation of Purpose For Wellness, a holistic approach to sustainable, values-driven behavior change.

Couples Counseling

Our Mission

Align Values. Shape Wellness. Transform Lives.

We are here to help you discover and pursue your why, using tools rooted in Applied Behavior Analysis (ABA), psychological flexibility, and wellness psychology.

Our Vision

To build a world where wellness is intentional, values-driven, and within reach for everyone. Whether you’re a professional looking to expand your practice or an individual ready to make meaningful changes, we’re here to guide you every step of the way.

Our Action

To build a world where wellness is intentional, values-driven, and within reach for everyone. Whether you’re a professional looking to expand your practice or an individual ready to make meaningful changes, we’re here to guide you every step of the way.


 

Our 
Approach

When your actions reflect your values, you’re not just making changes—you’re transforming your life.

Purpose Driven Wellness is here to help you:

Discover what truly matters to you.


1. Take small, meaningful steps toward your goals.
2. Build habits that last, so you can thrive in every area of your life.
3. You don’t have to do it alone. We’re here to guide you, support you, and cheer you on every step of the way.

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